WORLD OF ebaY
As Cherie Blair becomes one of the millions of users of eBay-the amazingly successful internet auction site-just what is behind its bizarre appeal?

e-mazing!

• eBay is the number one e-commerce site tn the world, receiving 121 ,520 'hits' a minute and 175 million searches a day. Every day it receives ten million bids and accounts for a third of all British internet traffic.

• Manchester United players are no Longer allowed to sign shirts at the gates of the training ground because so many were being sold on eBay.

eBay was founded nine years ago by French-born computer-systems developer Pierre Omidyar who was trying to find plastic spring-loaded Pez sweet dispensers for his collector girlfriend Pam. He put an advert on the internet, got a huge response, and today they're both multimillionaires.

• Bristol University student Rosie Reid, 18, auctioned her virginity on eBay last year. She received 400 bids and accepted one of £8,400
• More than 21 million items are on safe worldwide on the site at the moment with three million new ones offered for auction every day. Goods are traded in more than 45,000 categories, ranging from antiques to stamps and video, games.
• eBay employs 800 people to minimise fraud, but most of the momtoring is done by ordinary eBay users who tip each other off-when a rogue trader appears.

• A man from Sevenosks, Kent, sparked uproar when he put his own kidney up for sale on eBay to raise money for treatment for his daughter, who has cerebral palsy. He was spared when a group of fund-raisers promised him £30,000.

Several other eBayers have tried setting organs but have been stopped by eBay.
£1 billion worth of clothes and accessories were sold on eBay last year,
A man once sold his own soul for £11 .61. He promised to send the buyer an ownership document.
A car is sold on eBay every four minutes.
A drill used in the building of the Channel Tunnel sold two months ago for £39,999. Proceeds are going to Macmitlan Cancer Relief and two Kent hospitals.
A 340-year-old copy of William Shakespeare's Pericles, Prince Of Tyre was sold on eBay last year for £5 million. The manuscript was one of only a handful of copies to have survived the Great Fire of London in 1666.
The British part of the site, eBay.co.uk. was set up in 1999 and now has nearly six million users, up 168 per cent between 2002 and 2OO3.
A Taiwanese people trafficker tried to sell three Vietnamese girls for a total of £3,000 before eBay stepped in to stop the sale.
Tropical fish and snails are the only animals which can be bought on eBay.
The list of items you can't, trade on eBay includes: alcohol, credit cards, drugs, firearms, fireworks, human remains, lottery tickets, mailing lists, surveillance equipment and satellite TV descramblers.
A Margaret Thatcher handbag sold for £103,000.
Christina Aguilera's used bathwater and thong fetched £810 in an eBay auction.
A 6ft by 7ft portrait of 'Scary' Spice Mel B and her ex-husband Jimmy Gulzar received no bids the first it appearedon the site. It was later re-entered and after a measly 12 bids, sold for £1,225.
The 1098 erase for Beanie Babies helped to cement eRay's reputation as it emerged as the place to buy and sell the coveted children's soft toys.
10,000 people fn the U.S. gave up their jobs in 2001 to become full-time eBay traders. Three years later, the number has soared to 150,000.

 

cold-hearted killers who enter auctions at the very last minute, making; a single, winning bid that no one else has time to exceed.

They buy special computer software programmes designed to give them an edge over other eBay users. They have alerts sent direct to their mobile phone whenever another bidder enters the fray. They don't care about the actual goods they are buying. They just have to win. 

But then the internet is inherently addictive.

 American psychologist Dr David Greenfield, author of Virtual Addiction, says that around one in 15 internet users is addicted to the online habit, while as many as 40 per cent may be abusing, or misusing, the net and the most addictive sites of all are those which deal with activities already known to cause compulsive behaviour, be they pornography, gambling or, of course, shopping. Gambling and shopping, all the more so.

Anyone who's ever gone on eBay knows how compulsive it can be — no matter how trivial the goods you're after

I have a friend who's spent hours unable to communicate with the outside world because he's completely enthralled in an eBay auction for a set of ping-pong balls (£2.80, the set), or a pair of football-match programmes from 1962 (yours for £4.02). And this is a man who makes well over £100,000 a year.

For the rich are just as hooked as anyone else. 

When Jemima Khan, daughter of the billionaire tycoon Sir Jimmy Goldsmith, wanted a dress to wear to the launch of her mother's autobiography, she didn't go to a Bond Street boutique. She logged on to eBay and picked up a vintage Azzedine Alaia dress for a knockdown £110. So now she's hooked as well.

I admit I'm as powerless to resist eBay's temptations as the next man.

 

 

A few days ago, I found myself wasting what should have been a working afternoon, tracking an online auction for children's Pokemon cards for my son Fred. With only 15 minutes to go till the auction closed, they were still on offer at a bargain £3.20.

On eBay, it doesn't matter much whether you're dealing in pennies or thousands of pounds. The buzz is just as good. The compulsion is just as bad. So I had to stay with the bidding as it rocketed up to a mighty £3.70 and win the Pokemon cards. 

ONCE that was done, I wanted more, but I set a 'Favourite Search' for the first Rolling Stones alburn, which I've been trying to get on CD for ages, but can't find anywhere. So now the system will tell me if anyone puts one up for auction on eBay. 

I'm not as bad as some. I know a respectable middle-aged matron who can't even host a dinner-party without rushing off for a clandestine eBay fix — she's a healthy, intelligent woman enslaved by her need to buy and sell. 

OK, buying Pokemon cards, a bargain football programme or a designer outfit is not in itself anything to worry about.  

But be warned. However tempting it may look, eBay is a drug. Just say 'No', while there's still time!

Cherie: Despite her high income, she's as tempted by a bargain as the rest of.